Digital Media
BA (Hons)
Application options include:
Course Overview
From social media influencers and AI algorithms to wearable tech and digital activism, this BA Digital Media gives you the chance to explore how digital technologies are transforming society, culture and identity.
Why choose this course?
- It combines academic rigour with creative practice and career-focused training to equip you with the critical insight, practical skills and professional experience you need to thrive in today’s fast-changing digital landscape.
- You can build your degree around your goals, studying towards the core BA Digital Media, or tailoring your studies through our specialised pathways in creative practice, marketing or business analytics.
- You will learn from expert academics and industry professionals who blend cutting-edge media theory with real-world insight into digital platforms, AI, social media and cultural change.
- It includes portfolio-building, guest lectures from digital media practitioners and industry placements to help prepare you for careers in media, design, tech and beyond.
What you will learn
You will explore the impact of digital technologies on culture and society by blending critical thinking with hands-on creative practice in areas such as video production, web design, digital storytelling and online research methods.
Through studying cutting-edge topics like AI, algorithmic bias and social media, you will learn a range of valuable skills including in SEO, analytics, visualisation and platform engagement strategies, alongside creative and technical skills in content creation.
You can study towards a BA Digital Media, or specialise on a pathway of particular modules to gain the:
- BA Digital Media and Creative Practice, which combines digital media studies with professional development and applied creative practice, for example in social media, digital design, video editing or journalistic writing
- BA Digital Media with Business Analytics, which combines digital media studies with selected business analytics modules
- BA Digital Media with Marketing, which combines digital media studies with selected marketing modules
By the end of your studies, you will be equipped to work across a range of professional and creative settings where knowledge of digital media is in high demand.
How you will learn
Taught via interactive lectures, workshops, seminars, field visits and self-guided learning, this course encourages creativity, critical thinking, collaboration and personal growth.
It is available to study full- or part-time with classes taking place in the evening.
Foundation Year
If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree. Find out everything you need to know about Foundation Years.
Discover the career opportunities available by taking Digital Media (BA (Hons)).
Key information and modules
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Digital Media BA (Hons): 3 years full-time, on campus, starting October 2025
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Digital Media BA (Hons): 4 years part-time, on campus, starting October 2025
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Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting October 2025
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Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting October 2025
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Digital Media BA (Hons): 3 years full-time, on campus, starting October 2026
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Digital Media BA (Hons): 4 years part-time, on campus, starting October 2026
Applications open in October 2025
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Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting October 2026
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Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting October 2026
Applications open in October 2025
Highlights
- You will acquire up-to-date skills and knowledge from experienced industry practitioners at the heart of London's global media, including leading academic researchers such as: Scott Rodgers, Joel McKim, Rebekah Cupitt, Robert Topinka and Professor Tim Markham.
- You will be able to hone your skills using industry-standard software such as the Adobe Creative Cloud suite, as well as specialised tools such as the 4CAT online data analysis toolkit.
- You can attend our dynamic programme of seminars, events and guest lectures organised by affiliated research centres and networks such as Birkbeck Interdisciplinary Research in Media and Culture, the Birkbeck Institute for the Moving Image and the Vasari Research Centre for Art and Technology.
- Our Bloomsbury campus includes facilities such as our new Immersive Learning Centre, the award-winning Birkbeck Cinema, the Peltz Gallery, and access to audiovisual equipment such as digital video cameras, lighting, 3D imaging and podcasting kits.
- Ranked as one of the top four universities in the UK for its Art and Design research in the most recent 2021 Research Excellence Framework, Birkbeck provides internationally respected teaching across digital media, journalism, media and cultural theory, creative industries, film and television studies, creative marketing and business analytics.
Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.
Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the Key Information section under Attendance.
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Entry Requirements
We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.
For part-time courses, standard requirements are a minimum of two A-levels or equivalent.
UCAS tariff points
- 3 years full-time: 104 points (e.g. A-levels BCC)
- 4 years full-time with Foundation Year: 48 points
The UCAS tariff score is applicable to you if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth within the UCAS tariff.
Foundation year degrees
Our 'with Foundation Year' route is designed to give you extra support as it provides you with an additional year (full-time) or two years (part-time) of supported study. This is an ideal route if you are returning to study after a gap, or if you have not previously studied this subject, or if you did not achieve the grades you need for a place on this degree.
Once you successfully complete your Foundation Year studies, you will automatically advance onto the main degree.
Alternative entry routes
Pearson BTEC Level 3 National Extended Diploma: DMM
English language requirements
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.
If you don’t meet the minimum English language requirements, please contact us or see our international study skills page for more details of how we can help.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
Visa and funding requirements
If you are not from the UK and you do not already have residency here, you may need to apply for a visa.
The visa you apply for varies according to the length of your course:
- Courses of more than six months' duration: Student visa
- Courses of less than six months' duration: Standard Visitor visa
International students who require a Student visa should apply for our full-time courses as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol as a student on Birkbeck's part-time courses (with the exception of some modules).
For full information, read our visa information for international students page.
Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.
Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.
Credits and accredited prior learning (APL)
If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits through the modules you studied. It may be possible to transfer these credits from your previous study to Birkbeck or another institution.
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Fees
Digital Media BA (Hons): 4 years part-time, on campus, starting in academic year 2025-26 or 2026-27
Academic year 2025–26, starting October 2025
Part-time home students: £7,145 per year
Part-time international students: £13,545 per yearAcademic year 2026–27, starting October 2026
Part-time home students: To be confirmed **
Part-time international students: £13,875 per year
** The 2025-26 home fee was £7,145, this fee may be subject to an inflationary increase in 2026-27, subject to UK government announcements on the tuition fee loan cap.Digital Media BA (Hons): 3 years full-time, on campus, starting in academic year 2025-26 or 2026-27
Academic year 2025–26, starting October 2025
Full-time home students: £9,535 per year
Full-time international students: £18,060 per yearAcademic year 2026–27, starting October 2026
Full-time home students: To be confirmed **
Full-time international students: £18,500 per year
** The 2025-26 home fee was £9,535, this fee may be subject to an inflationary increase in 2026-27, subject to UK government announcements on the tuition fee loan cap.Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting in academic year 2025-26 or 2026-27
Academic year 2025–26, starting October 2025
Part-time home students, Year 1&2: £2,880 per year
Part-time international students, Year 1&2: £9,030 per year
Part-time home students, Year 3+: £7,145 per year
Part-time international students, Year 3+: £13,545 per yearAcademic year 2026–27, starting October 2026
Part-time home students, Year 1&2: To be confirmed **
Part-time international students, Year 1&2: £9,250 per year
Part-time home students, Year 3+: To be confirmed **
Part-time international students, Year 3+: £13,875 per year
** The 2025-26 home fee was £7,145, this fee may be subject to an inflationary increase in 2026-27, subject to UK government announcements on the tuition fee loan cap.Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting in academic year 2025-26 or 2026-27
Academic year 2025–26, starting October 2025
Full-time home students, Year 1: £5,760 per year
Full-time international students, Year 1: £18,060 per year
Full-time home students, Year 2+: £9,535 per year
Full-time international students, Year 2+: £18,060 per yearAcademic year 2026–27, starting October 2026
Full-time home students, Year 1: To be confirmed **
Full-time international students, Year 1: £18,500 per year
Full-time home students, Year 2+: To be confirmed **
Full-time international students, Year 2+: £18,500 per year
** The 2025-26 home fees were, Year 1: £5,760 and Year 2+: £9,535, these fees may be subject to inflationary increases in 2026-27, subject to UK government announcements on the tuition fee loan cap.Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases. For more information, please see the College Fees Policy.
If you’ve studied at Birkbeck before and successfully completed an award with us, take advantage of our Lifelong Learning Guarantee to gain a discount on the tuition fee of this course.
Tuition fee and maintenance loans
Eligible full-time and part-time students from the UK don’t have to pay any tuition fees upfront, as government loans are available to cover them.
Maintenance loans are also available for eligible full-time and part-time UK students, to assist with covering living costs, such as accommodation, food, travel, books and study materials. The amount you receive is means-tested and depends on where you live and study and your household income.
Discover the financial support available to you to help with your studies at Birkbeck.
International scholarships
We provide a range of scholarships for eligible international students, including our Global Future Scholarship. Discover if you are eligible for a scholarship.
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Teaching
At Birkbeck, most of our courses are taught in the evening and all of our teaching is designed to support students who are juggling evening study with work and other commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience.
Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.
In addition, you will have access to pastoral support via a named Personal Tutor.
Methods of teaching on this course
Teaching is mainly via small, highly interactive classes, including lectures, seminars, small-group work, discussion groups, tutorials, creative workshops, practical demonstrations, training and experimentation, guest lectures and media-related tours and online platforms.
The Foundation Year is composed mainly of interactive lectures for large groups and tutorial-style classes that support the development of knowledge, skills, confidence and self-awareness.
Teaching hours
Our evening hours are normally between 6pm and 9pm (6-7.30pm and 7.30-9pm). Some programmes also offer teaching during the day and this will be clearly signposted to you where it is available.
On our taught courses, you will have scheduled teaching and study sessions each year. Scheduled teaching sessions may include lectures, seminars, workshops or laboratory work. Depending on the modules you take, you may also have additional scheduled academic activities, such as tutorials, dissertation supervision, practical classes, visits and field trips. On our taught courses, the actual amount of time you spend in the classroom and in contact with your lecturers will depend on your course, the option modules you select and when you undertake your final-year project (if applicable).
Alongside your contact hours, you will also undertake assessment activities and independent learning outside of class. The amount of time you need to allocate to study both for taught sessions (this might include online sessions and/or in-person sessions) and personal study will depend on how much you are studying during the year and whether you are studying full time or part time.
Birkbeck’s courses are made up of modules and allocated ‘credit’. One credit is equivalent to ten hours of learning time. Modules are usually in 15, 30 or 60 credit units. A 15-credit module will mean around 150 hours of learning, including taught sessions and independent study or group work. This is spread out over the whole period of that module and includes the time you spend on any assessments, including in examinations, preparing and writing assessments or engaged in practical work as well as any study support sessions to help you in your learning.
On our distance-learning and blended-learning courses, discussion, collaboration and interaction with your lecturers and fellow students is encouraged and enabled through various learning technologies.
Timetables
Timetables are usually available from September onwards and you can access your personalised timetable via your My Birkbeck Profile online (if you have been invited to enrol).
Indicative class size
Class sizes vary, depending on your course, the module you are undertaking, and the method of teaching. For example, lectures are presented to larger groups, whereas seminars usually consist of small, interactive groups led by a tutor.
Independent learning
On our taught courses, much of your time outside of class will be spent on self-directed, independent learning, including preparing for classes and following up afterwards. This will usually include, but is not limited to, reading books and journal articles, undertaking research, working on coursework and assignments, and preparing for presentations and assessments.
Independent learning is absolutely vital to your success as a student. Everyone is different, and the study time required varies topic by topic, but, as a guide, expect to schedule up to five hours of self-study for each hour of teaching.
Study skills and additional support
Birkbeck offers study and learning support to undergraduate and postgraduate students to help them succeed. Our Learning Development Service can help you in the following areas:
- academic skills (including planning your workload, research, writing, exam preparation and writing a dissertation)
- written English (including structure, punctuation and grammar)
- numerical skills (basic mathematics and statistics).
Our Disability and Dyslexia Service can support you if you have additional learning needs resulting from a disability or from dyslexia.
Our Counselling Service can support you if you are struggling with emotional or psychological difficulties during your studies.
Our Mental Health Advisory Service can support you if you are experiencing short- or long-term mental health difficulties during your studies.
Assessment
Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete coursework and prepare for exams.
Where a course has unseen written examinations, these may be held termly, but, on the majority of our courses, exams are usually taken in the Summer term, during May to June. Exams may be held at other times of the year as well. In most cases, exams are held during the day on a weekday - if you have daytime commitments, you will need to make arrangements for daytime attendance - but some exams are held in the evening. Exam timetables are published online.
Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.
Methods of assessment on this course
Depending on the module, assessment includes essays, professional writing such as marketing plans and social media strategies, digital media design production and experimentation such as in videoing, blogging, podcasting and web design.
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Careers and employability
On successfully completing this BA Digital Media, you will have gained an array of valuable transferable skills including in:
- critical-thinking and research skills
- written and verbal communication
- collaboration and teamwork
- self-management and project planning.
Studying this course will prepare you for career paths in a range of fields and professions including in:
- media and creative industries, for example in content creation, social media, UX/UI or journalism
- digital marketing and communications
- research or policy
- data and analytics roles in the cultural, public or business sectors.
We also provide first-rate preparation for those students interested in postgraduate academic study, such as on our MA Digital Media Culture, MA Digital Media Design or MA Digital Media Management.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.
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How to apply
You apply via UCAS for our full-time undergraduate courses or directly to Birkbeck for our part-time undergraduate courses.
Full-time (UCAS entry)
If you are applying for a full-time undergraduate course at Birkbeck, you have to apply through the Universities and Colleges Admissions Service (UCAS). To apply, go to the UCAS website and click on ‘Sign in’. You will have to register, giving UCAS a few personal details, including your name, address and date of birth, and then you can start working on your application.
The first UCAS deadline is in January, and the majority of university applications through UCAS are made by then. Find the exact deadline date on the UCAS website. We welcome applications outside of the UCAS deadlines, so you can still apply through UCAS after the January deadline, depending on the availability of places. We also take late applications via the UCAS Clearing system in August.
Part-time
If you are applying for a part-time undergraduate course (4 or 6 year), you apply directly to Birkbeck by using the Apply now button. You will need to prove your identity when you apply - read more about suitable forms of identification.
You apply directly to Birkbeck for this course, using the online application link. Please note that online application will open in September.
When to apply
You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you enough time to complete the admissions process, to arrange funding and to enrol.
You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.
You will also receive information about subject-specific induction sessions over the summer.
Help and advice with your application
Get all the information you need about the application, admission and enrolment process at Birkbeck.
Our online personal statement tool will guide you through every step of writing the personal statement part of your application.
Apply for your course
Apply for your course using the apply now button in the key information section.
Related courses
Course structure
Course structure listing
Course structure and modules for Digital Media BA (Hons): 4 years part-time, on campus, starting October 2025
For each pathway you must complete modules worth a total of 360 credits.
BA Digital Media
- Year 1: a core module and two compulsory modules
- Year 2: one compulsory module, and a Level 4 and Level 5 option from any of the lists below
- Year 3: one compulsory module, and a Level 5 and Level 6 option from list A or B
- Year 4: two Level 6 options - one from list A or B and one from any of the lists below - and a final-year project
BA Digital Media and Creative Practice
- Year 1: a core module and two compulsory modules
- Year 2: two compulsory modules and a Level 4 option from list B
- Year 3: two compulsory modules and a Level 5 option from list B
- Year 4: two Level 6 options - one from list A or B and one from any of the lists below - and a final-year project
BA Digital Media with Business Analytics
- Year 1: a core module and two compulsory modules
- Year 2: one compulsory module, two Level 4 options from list D and a Level 5 option from list A or B
- Year 3: one compulsory module, two Level 5 options from list D and a Level 6 option from list A or B
- Year 4: one compulsory module, a Level 6 option from list A or B and a final-year project
BA Digital Media with Marketing
- Year 1: a core module and two compulsory modules
- Year 2: three compulsory modules and a Level 5 option from list A or B
- Year 3: two compulsory modules, a Level 5 option from list C and a Level 6 option from list A or B
- Year 4: two compulsory modules, a Level 6 option from list A or B and a final-year project
Please note: the Level 5 options Micro-placement and Your Career Development in list B must be taken together and will therefore count as one module.
All pathways: core module - Year 1
BA Digital Media: compulsory modules - Year 1
BA Digital Media: compulsory module - Year 2
BA Digital Media: compulsory module - Year 3
BA Digital Media and Creative Practice: compulsory modules - Year 1
BA Digital Media and Creative Practice: compulsory modules - Year 2
BA Digital Media and Creative Practice: compulsory modules - Year 3
BA Digital Media with Business Analytics: compulsory modules - Year 1
BA Digital Media with Business Analytics: compulsory module - Year 2
BA Digital Media with Business Analytics: compulsory module - Year 3
BA Digital Media with Business Analytics: compulsory module - Year 4
BA Digital Media with Marketing: compulsory modules - Year 1
BA Digital Media with Marketing: compulsory modules - Year 2
BA Digital Media with Marketing: compulsory modules - Year 3
BA Digital Media with Marketing: compulsory modules - Year 4
Indicative Level 4 option modules - list A
Indicative Level 4 option modules - list B
Indicative Level 4 option modules - list C
Indicative Level 4 option modules - list D
- Business Information Systems
- Data Modelling and Analysis
- Introduction to Programming
- Quantitative Methods
Indicative Level 5 option modules - list A
Indicative Level 5 option modules - list B
- Designing Digitally
- Journalism: Interview Skills and Feature Writing
- Micro-placement
- Screenwriting - The Thirty-Minute Script
- Working in the Creative and Cultural Sector
- Working with Film Sound
- Your Career Development
Indicative Level 5 option modules - list C
- Digital Marketing
- Marketing Analytics
- Marketing Communications
- Research Methods in Management (Undergraduate)
- Services Marketing
Indicative Level 5 option modules - list D
- Advanced Data Modelling and Analysis
- Business Analytics and Decision-Making
- Data Visualization and Communication (Undergraduate)
- Marketing Analytics (Undergraduate)
- Operations Analytics
- Statistical Inference
Indicative Level 6 option modules - list A
Indicative Level 6 option modules - list B
- Communicating Digitally
- Industry Placement/Career Development Report
- Principles of Digital Video and Editing
- Principles of Layout and Design
- Script Development and Script Editing
- Working with Found Footage
Indicative Level 6 option modules - list C
Indicative Level 6 option modules - list D
BA Digital Media project
Course structure and modules for Digital Media BA (Hons): 3 years full-time, on campus, starting October 2025
For each pathway you must complete modules worth a total of 360 credits.
BA Digital Media
- Year 1: a core module, two compulsory modules and a Level 4 option from any of the lists below
- Year 2: two compulsory modules, a Level 5 option from list A or B and one from any of the lists below
- Year 3: two Level 6 options from list A or B and one from any of the lists below, and a final-year project
BA Digital Media and Creative Practice
- Year 1: a core module, two compulsory modules and one Level 4 option from list B
- Year 2: three compulsory modules and one Level 5 option from list B
- Year 3: one compulsory module, one Level 6 option from list A or B and one from any of the lists below, and a final-year project
BA Digital Media with Business Analytics
- Year 1: a core module, two compulsory modules and two Level 4 options from list D
- Year 2: two compulsory modules, and one Level 5 option from list A or B and two from list D
- Year 3: a compulsory module, two Level 6 options from list A or B and a final-year project
BA Digital Media with Marketing
- Year 1: a core module and four compulsory modules
- Year 2: three compulsory modules, and one Level 5 option from list A or B and one from list C
- Year 3: two compulsory modules, two Level 6 options from list A or B and a final-year project
Please note: the Level 5 options Micro-placement and Your Career Development in list B must be taken together and will therefore count as one module.
All pathways: core module - Year 1
BA Digital Media: compulsory modules - Year 1
BA Digital Media: compulsory modules - Year 2
BA Digital Media and Creative Practice: compulsory modules - Year 1
BA Digital Media and Creative Practice: compulsory modules - Year 2
BA Digital Media and Creative Practice: compulsory module - Year 3
BA Digital Media with Business Analytics: compulsory modules - Year 1
BA Digital Media with Business Analytics: compulsory modules - Year 2
BA Digital Media with Business Analytics: compulsory modules - Year 3
BA Digital Media with Marketing: compulsory modules - Year 1
- Business Information Systems
- Media Studies: Key Thinkers and Approaches
- Principles of Marketing (Undergraduate)
- Working with Digital Media
BA Digital Media with Marketing: compulsory modules - Year 2
BA Digital Media with Marketing: compulsory modules - Year 3
Indicative Level 4 option modules - list A
Indicative Level 4 option modules - list B
Indicative Level 4 option modules - list C
Indicative Level 4 option modules - list D
- Business Information Systems
- Data Modelling and Analysis
- Introduction to Programming
- Quantitative Methods
Indicative Level 5 option modules - list A
Indicative Level 5 option modules - list B
- Designing Digitally
- Journalism: Interview Skills and Feature Writing
- Micro-placement
- Screenwriting - The Thirty-Minute Script
- Working in the Creative and Cultural Sector
- Working with Film Sound
- Your Career Development
Indicative Level 5 option modules - list C
- Digital Marketing
- Marketing Analytics
- Marketing Communications
- Research Methods in Management (Undergraduate)
- Services Marketing
Indicative Level 5 option modules - list D
- Advanced Data Modelling and Analysis
- Business Analytics and Decision-Making
- Data Visualization and Communication (Undergraduate)
- Marketing Analytics (Undergraduate)
- Operations Analytics
- Statistical Inference
Indicative Level 6 option modules - list A
Indicative Level 6 option modules - list B
- Communicating Digitally
- Industry Placement/Career Development Report
- Principles of Digital Video and Editing
- Principles of Layout and Design
- Script Development and Script Editing
- Working with Found Footage
Indicative Level 6 option modules - list C
Indicative Level 6 option modules - list D
BA Digital Media project
Course structure and modules for Digital Media BA (Hons): 4 years part-time, on campus, starting October 2026
For each pathway you must complete modules worth a total of 360 credits.
BA Digital Media
- Year 1: a core module and two compulsory modules
- Year 2: one compulsory module, and a Level 4 and Level 5 option from any of the lists below
- Year 3: one compulsory module, and a Level 5 and Level 6 option from list A or B
- Year 4: two Level 6 options - one from list A or B and one from any of the lists below - and a final-year project
BA Digital Media and Creative Practice
- Year 1: a core module and two compulsory modules
- Year 2: two compulsory modules and a Level 4 option from list B
- Year 3: two compulsory modules and a Level 5 option from list B
- Year 4: two Level 6 options - one from list A or B and one from any of the lists below - and a final-year project
BA Digital Media with Business Analytics
- Year 1: a core module and two compulsory modules
- Year 2: one compulsory module, two Level 4 options from list D and a Level 5 option from list A or B
- Year 3: one compulsory module, two Level 5 options from list D and a Level 6 option from list A or B
- Year 4: one compulsory module, a Level 6 option from list A or B and a final-year project
BA Digital Media with Marketing
- Year 1: a core module and two compulsory modules
- Year 2: three compulsory modules and a Level 5 option from list A or B
- Year 3: two compulsory modules, a Level 5 option from list C and a Level 6 option from list A or B
- Year 4: two compulsory modules, a Level 6 option from list A or B and a final-year project
Please note: the Level 5 options Micro-placement and Your Career Development in list B must be taken together and will therefore count as one module.
All pathways: core module - Year 1
BA Digital Media: compulsory modules - Year 1
BA Digital Media: compulsory module - Year 2
BA Digital Media: compulsory module - Year 3
BA Digital Media and Creative Practice: compulsory modules - Year 1
BA Digital Media and Creative Practice: compulsory modules - Year 2
BA Digital Media and Creative Practice: compulsory modules - Year 3
BA Digital Media with Business Analytics: compulsory modules - Year 1
BA Digital Media with Business Analytics: compulsory module - Year 2
BA Digital Media with Business Analytics: compulsory module - Year 3
BA Digital Media with Business Analytics: compulsory module - Year 4
BA Digital Media with Marketing: compulsory modules - Year 1
BA Digital Media with Marketing: compulsory modules - Year 2
BA Digital Media with Marketing: compulsory modules - Year 3
BA Digital Media with Marketing: compulsory modules - Year 4
Indicative Level 4 option modules - list A
Indicative Level 4 option modules - list B
Indicative Level 4 option modules - list C
Indicative Level 4 option modules - list D
- Business Information Systems
- Data Modelling and Analysis
- Introduction to Programming
- Quantitative Methods
Indicative Level 5 option modules - list A
Indicative Level 5 option modules - list B
- Designing Digitally
- Journalism: Interview Skills and Feature Writing
- Micro-placement
- Screenwriting - The Thirty-Minute Script
- Working in the Creative and Cultural Sector
- Working with Film Sound
- Your Career Development
Indicative Level 5 option modules - list C
- Digital Marketing
- Marketing Analytics
- Marketing Communications
- Research Methods in Management (Undergraduate)
- Services Marketing
Indicative Level 5 option modules - list D
- Advanced Data Modelling and Analysis
- Business Analytics and Decision-Making
- Data Visualization and Communication (Undergraduate)
- Marketing Analytics (Undergraduate)
- Operations Analytics
- Statistical Inference
Indicative Level 6 option modules - list A
Indicative Level 6 option modules - list B
- Communicating Digitally
- Industry Placement/Career Development Report
- Principles of Digital Video and Editing
- Principles of Layout and Design
- Script Development and Script Editing
- Working with Found Footage
Indicative Level 6 option modules - list C
Indicative Level 6 option modules - list D
BA Digital Media project
Course structure and modules for Digital Media BA (Hons): 3 years full-time, on campus, starting October 2026
For each pathway you must complete modules worth a total of 360 credits.
BA Digital Media
- Year 1: a core module, two compulsory modules and a Level 4 option from any of the lists below
- Year 2: two compulsory modules, a Level 5 option from list A or B and one from any of the lists below
- Year 3: two Level 6 options from list A or B and one from any of the lists below, and a final-year project
BA Digital Media and Creative Practice
- Year 1: a core module, two compulsory modules and one Level 4 option from list B
- Year 2: three compulsory modules and one Level 5 option from list B
- Year 3: one compulsory module, one Level 6 option from list A or B and one from any of the lists below, and a final-year project
BA Digital Media with Business Analytics
- Year 1: a core module, two compulsory modules and two Level 4 options from list D
- Year 2: two compulsory modules, and one Level 5 option from list A or B and two from list D
- Year 3: a compulsory module, two Level 6 options from list A or B and a final-year project
BA Digital Media with Marketing
- Year 1: a core module and four compulsory modules
- Year 2: three compulsory modules, and one Level 5 option from list A or B and one from list C
- Year 3: two compulsory modules, two Level 6 options from list A or B and a final-year project
Please note: the Level 5 options Micro-placement and Your Career Development in list B must be taken together and will therefore count as one module.
All pathways: core module - Year 1
BA Digital Media: compulsory modules - Year 1
BA Digital Media: compulsory modules - Year 2
BA Digital Media and Creative Practice: compulsory modules - Year 1
BA Digital Media and Creative Practice: compulsory modules - Year 2
BA Digital Media and Creative Practice: compulsory module - Year 3
BA Digital Media with Business Analytics: compulsory modules - Year 1
BA Digital Media with Business Analytics: compulsory modules - Year 2
BA Digital Media with Business Analytics: compulsory modules - Year 3
BA Digital Media with Marketing: compulsory modules - Year 1
- Business Information Systems
- Media Studies: Key Thinkers and Approaches
- Principles of Marketing (Undergraduate)
- Working with Digital Media
BA Digital Media with Marketing: compulsory modules - Year 2
BA Digital Media with Marketing: compulsory modules - Year 3
Indicative Level 4 option modules - list A
Indicative Level 4 option modules - list B
Indicative Level 4 option modules - list C
Indicative Level 4 option modules - list D
- Business Information Systems
- Data Modelling and Analysis
- Introduction to Programming
- Quantitative Methods
Indicative Level 5 option modules - list A
Indicative Level 5 option modules - list B
- Designing Digitally
- Journalism: Interview Skills and Feature Writing
- Micro-placement
- Screenwriting - The Thirty-Minute Script
- Working in the Creative and Cultural Sector
- Working with Film Sound
- Your Career Development
Indicative Level 5 option modules - list C
- Digital Marketing
- Marketing Analytics
- Marketing Communications
- Research Methods in Management (Undergraduate)
- Services Marketing
Indicative Level 5 option modules - list D
- Advanced Data Modelling and Analysis
- Business Analytics and Decision-Making
- Data Visualization and Communication (Undergraduate)
- Marketing Analytics (Undergraduate)
- Operations Analytics
- Statistical Inference
Indicative Level 6 option modules - list A
Indicative Level 6 option modules - list B
- Communicating Digitally
- Industry Placement/Career Development Report
- Principles of Digital Video and Editing
- Principles of Layout and Design
- Script Development and Script Editing
- Working with Found Footage
Indicative Level 6 option modules - list C
Indicative Level 6 option modules - list D
BA Digital Media project
Course structure and modules for Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting October 2025
Our part-time Foundation Year degrees allow you to spread out your Foundation Year studies over two years. As the 'Foundation Year' is made up of 120 credits, as a part-time student you can take 60 credits in each of your first and second years before starting the main four-year BA Digital Media. This means that you can take six years to complete the part-time degree with Foundation Year.
In Foundation Year 1 you take two core modules and in Foundation Year 2 you take one core module and choose one option module.
If you successfully complete these modules, you will automatically advance on to our four-year, part-time, evening study BA Digital Media.
Foundation Year 1 core modules
Foundation Year 2 core module
Foundation Year 2 option modules
- French 1
- French 2
- French 3 (Level 4)
- French 4 (Level 4)
- German 1
- German 2
- German 3 (Level 4)
- German 4 (Level 4)
- Italian 1
- Italian 2
- Italian 3 (Level 4)
- Italian 4 (Level 4)
- Japanese 1
- Japanese 2
- Japanese 3 (Level 4)
- Japanese 4 (Level 4)
- Korean 1 (Level 4)
- Korean 2 (Level 4)
- Korean 3 (Level 4)
- Spanish 1
- Spanish 2
- Spanish 3 (Level 4)
- Spanish 4 (Level 4)
- The Arts: Questioning the Contemporary World
Course structure and modules for Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting October 2025
For the Foundation Year, you undertake three core modules and choose one option module: either The Arts: Questioning the Contemporary World or a language module.
If you successfully complete these modules, you will automatically advance on to our three-year, full-time, evening study BA Digital Media.
Foundation Year core modules
Foundation Year option modules
- French 1
- French 2
- French 3 (Level 4)
- French 4 (Level 4)
- German 1
- German 2
- German 3 (Level 4)
- German 4 (Level 4)
- Italian 1
- Italian 2
- Italian 3 (Level 4)
- Italian 4 (Level 4)
- Japanese 1
- Japanese 2
- Japanese 3 (Level 4)
- Japanese 4 (Level 4)
- Korean 1 (Level 4)
- Korean 2 (Level 4)
- Korean 3 (Level 4)
- Spanish 1
- Spanish 2
- Spanish 3 (Level 4)
- Spanish 4 (Level 4)
- The Arts: Questioning the Contemporary World
Course structure and modules for Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting October 2026
Our part-time Foundation Year degrees allow you to spread out your Foundation Year studies over two years. As the 'Foundation Year' is made up of 120 credits, as a part-time student you can take 60 credits in each of your first and second years before starting the main four-year BA Digital Media. This means that you can take six years to complete the part-time degree with Foundation Year.
In Foundation Year 1 you take two core modules and in Foundation Year 2 you take one core module and choose one option module.
If you successfully complete these modules, you will automatically advance on to our four-year, part-time, evening study BA Digital Media.
Foundation Year 1 core modules
Foundation Year 2 core module
Foundation Year 2 option modules
- French 1
- French 2
- French 3 (Level 4)
- French 4 (Level 4)
- German 1
- German 2
- German 3 (Level 4)
- German 4 (Level 4)
- Italian 1
- Italian 2
- Italian 3 (Level 4)
- Italian 4 (Level 4)
- Japanese 1
- Japanese 2
- Japanese 3 (Level 4)
- Japanese 4 (Level 4)
- Korean 1 (Level 4)
- Korean 2 (Level 4)
- Korean 3 (Level 4)
- Spanish 1
- Spanish 2
- Spanish 3 (Level 4)
- Spanish 4 (Level 4)
- The Arts: Questioning the Contemporary World
Course structure and modules for Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting October 2026
For the Foundation Year, you undertake three core modules and choose one option module: either The Arts: Questioning the Contemporary World or a language module.
If you successfully complete these modules, you will automatically advance on to our three-year, full-time, evening study BA Digital Media.
Foundation Year core modules
Foundation Year option modules
- French 1
- French 2
- French 3 (Level 4)
- French 4 (Level 4)
- German 1
- German 2
- German 3 (Level 4)
- German 4 (Level 4)
- Italian 1
- Italian 2
- Italian 3 (Level 4)
- Italian 4 (Level 4)
- Japanese 1
- Japanese 2
- Japanese 3 (Level 4)
- Japanese 4 (Level 4)
- Korean 1 (Level 4)
- Korean 2 (Level 4)
- Korean 3 (Level 4)
- Spanish 1
- Spanish 2
- Spanish 3 (Level 4)
- Spanish 4 (Level 4)
- The Arts: Questioning the Contemporary World